

Being aware as a designer of the latest crazes is important, mainly so that you can avoid them at all costs. Logo Online Pros has a great section on its website in which it updates current logo design trends every year. As a logo designer, your job is to create a unique identity for your client, so completely ignoring logo design trends is best. The biggest cliche in logo design is the dreaded “corporate swoosh,” which is the ultimate way to play it safe. A well-designed logo should be timeless, and this can be achieved by ignoring the latest design tricks and gimmicks. Trends (whether swooshes, glows or bevels) come and go and ultimately turn into cliches. Your logo will have a longer lifespan and won’t need to be redesigned in a couple of years.įocusing on current logo trends is like putting a sell-by date on a logo.You won’t run into any problems down the line with reproducing it.Your logo will be unique and memorable.
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Here are the advantages of hiring an established and professional logo designer:
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David Airey offers great insight on how to choose the right logo designer for your requirements. A business should know where to look when it wants a new logo. If your logo looks amateurish, then so will your business.

You get what you pay for.Ī professional business should look professional. Avoid websites that promote ridiculously cheap logo packages.
